Our business principles

The success of our client’s real estate investment portfolios is largely based on our fundamental business principles.  They are described below.

Local real estate know-how

Real estate is a local business.  Zürich is not like Basel is not like Budapest.  Basing investment decisions on the advice of skilled and – above all – trustworthy local real estate professionals minimizes investment risks.

Investment transparency

How to hide fees when providing financial services seems to be a major concern of many finance professionals.  Investors of public funds often do not know if the asset manager charges acquisition fees, if so-called consulting services were provided (chargeable on an hourly basis) or if the management contract includes a performance fee.  At Real Future we disclose the complete fee structure fully and proactively (all payments are visible on the statements of account).  We disclose all documents and keep our clients in the loop with regular as well as event-based investment reporting.  This practice promotes investment discipline and increases our clients’ confidence in the quality of our services.

People-driven investment approach

The asset manager of a property is the most important determinant of this investment’s performance.  Even if a market drops a good asset manager is likely to save the investment with effective value management measures and a good sales performance.  This is also why we try not to exclude certain target sectors (retail, residential, office ect.) when defining the portfolio strategy for specific clients but to invest according to individual asset manager strengths.  We believe asset manager due diligence to be more important for a portfolio’s performance than investment due diligence.

Effective incentive structures

A powerful way of promoting investment success is to align the investor’s interests with the interests of his service providers (portfolio and asset management).  This can be done by including a performance-based (and significant) component in the fee structure and by making sure this incentive is not offset by conflicts of interest (clear separation of portfolio and asset management).